Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to improve their performance and relevance of their ads to stay competitive. Leaving ROAS and optimizing Google Shopping with profit data can...
Google Trends to help you determine the best time to create Google Shopping ads. Suppose you’re a fashion retailer trying to promote a brand new white dress on your store. By taking a look at the Google Trends’ Google Shopping feature, you can determine the best months for your ads: ...
search rankings to paid advertisers. Critiques range from "A company such a Google could abuse its search dominance" to "Google is already abusing its search dominance" to push its other revenue-generating services -- such as maps, video, and shopping searches -- at the expense of competitors...
Google maintained that Google’s Ads Policy is clear and consistently applied. It stated that it allows ads for all online games as long as they (1) don’t involve winning items with real-world value and (2) comply with Google’s policies and applicable laws. For RMGs, Google permits ga...
These are called reminder ads, and Google says it will now allow anyone to mute them on any apps or sites that partner with it. "Reminder ads like these can be useful, but if you aren't shopping for Snow Boot Co.'s boots anymore, then you don't need a reminder about them," Jon...
shopping or store location. Second, firm names can be spelled out in various ways and using abbreviations. Hence, the authors propose using the firm’s ticker, as it is highly probable that someone looking for that term will have investing intentions, which would be more accurate for the GS...
Adlucent manages over $1 billion in performance media spend across over 100 clients. Named by Google as their largest U.S. agency partner for shopping ads investment, we have a unique opportunity to share insights and observations into the behaviors of the engines and consumers. ...
According toTechCrunch, fewer than 50% of people are shopping online for the holiday season: While those numbers are slowly climbing, there are still more than 50% of people who are holiday shopping in real stores. This gives local businesses a huge edge when it comes to the holiday season...
Or that CRED allows shopping on its platform using CRED affiliated payment mechanisms? What if someone wants to stop cash payments, and only allow digital payments? Why is this policy so prescriptive? 12. Why shouldn’t some sellers be given preferential treatment?
One of the most effective ways to advertise your products is through Google Product Listing Ads (PLAs). Since Google switched from a free comparison shopping model to the current paid model, PLAs has increased the effectiveness, visibility, and quality of advertised products every quarter. ...