As someone who has had a lot of success using SEO as a tactic to grow companies (for Apartments.com, Grubhub, and Pinterest it was the dominant channel for new users), I get asked a lot of questions about SEO as a strategy today.Andrew Chen’s Law of Shitty Clickthroughsstates that a...
GOOGLE INC.: NOT JUST A SEARCH ENGINE, BUT AN ENGINE OF STRATEGIC PRODUCT DIVERSIFICATION AND EXCELLENCE IN CORPORATE STRATEGYHumansBrainForeign BodiesTomography, X-Ray ComputedAdultWatchful WaitingFemaleA company is often known by the products and services it offers. However the product portf...
A solid SEO strategy is essential to improve your website's ranking on Google's SERP (search engine results page). It helps to capture valuable search traffic and direct them to the right resources on your website. But that doesn’t mean it’s an impossible feat. With careful planning an...
This was very successful in directing search queries to these different tiers, but we were struggling to hit the client’s strict ROAS goal.So, we tested adding a Target ROAS bidding strategy. With the ROAS goal set higher than what we historically saw in the account, we assumed this would...
A comprehensive SEO strategy has many moving pieces, which makes it easy to get bogged down in the details and lose sight of the big picture. To help you manage the process of improving yoursearch visibility, we’ve made a complete (and achievable!) website SEO checklist that anyone can ...
The Research and Application of SEO Strategy Based on Google Algorithm CHEN Qingqing1*,HE Sundong2 (1.Zhejiang Institute of Mechanical and Electrical Technology,Hangzhou Zhejiang310053,China;2.Hangzhou Pengpu Technology Co.,Ltd.,Hangzhou Zhejiang310059,China)Abstract:China is a big country in import ...
Here, we’ll share 7 methods of doing so, and their pros and cons so you can decide which one to use for your global search engine optimization (SEO) strategy. Why Might You Want to Look At Google Search Results for Different Countries or Locations? Looking at the Google search results...
Google's generative AI strategy "There's a whole lot more to this than just the search experience," Curran said. "It's just part of their larger strategy in generative AI." There's a whole lot more to this than just the search experience. ...
But Google hasn’t become too fond of this strategy since it’s apparently often used in a deceptive manner. “Expired domain abuse is where an expired domain name is purchased and repurposed primarily to manipulate search rankings by hosting content that provides little to no value to users,...
Whether you want your searches to benefit nonprofits or get uncensored and unmanipulated search results, there’s a search engine for you. Just remember that as other search engines become more prominent, that could affect your SEO strategy.About...