Compare and contrast the two SERPs below for ‘restaurants near me’, the first of which is from Bing and the second from Google: Bing results for “restaurants near me” with a wide-focus map Google results for “restaurants near me” with a more zoomed-in map This hyper-local vs loca...
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So, why are reviews important for ‘near me’ searches on Google? Here’s an example of what comes up when I search “mashed potatoes near me.” As you can see, the first three results highlight the fact that users mentioned mashed potatoes in their reviews for the businesses shown. Sea...
Either of those searches will result in a location feature that shows a map of restaurants in Scottsdale, Arizona: How to get it: Optimize for local search. Make sure your business has plenty of good reviews, and use Google Business Profile to keep all of your business information up-to-...
For restaurants Here is a simple email on how to get reviews on Google for your restaurant: Subject:We’d love to hear about your dining experience at [Restaurant Name]! Body:Hi there! Thank you for choosing [Restaurant Name] for your meal. We hope you enjoyed the food and ambiance. As...
The local pack appears for location-specific queries (or search terms that suggest location, like “restaurants near me”). It includes Google Maps results and business information. Businesses with well-optimized Google Business Profiles are much more likely to appear in these results. ...
Possum specifically targeted local search queries, such as “restaurants near me” or “dentists in [city].” The update aimed to improve the filtering and ranking of local businesses in the search results, making it more likely for businesses located just outside the city limits to appear in...
Maps also allows users to view satellite images and explore areas through Street View. Like Local Finder, Maps results also include local business operating hours, photos, reviews, and contact information. Hence, Maps is also influenced immensely by a business’s Google Business Profile. Both tools...
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
In fact, you don’t even need to add a qualifier like “near me” in your search because Google filters the SERPs by the searcher’s location. For example, if you search for “Italian restaurants”, Google shows Italian restaurants near you: ...