每次购买带来的产品收入 (Product Revenue per Purchase) 每次购买带来的平均产品收入。 每个会话的价值 (Per Session Value) 每次会话的平均收入。 对于移动应用,这仅指平均应用内收入,不包含流量获取收入(比如通过 Google Play 等购物平台进行应用购买所获得的收入)。 每个用户的交易次数 (Transactions per User) 每...
ARPU:Average Revenue Per User,即每用户平均收入,衡量公司业务收入的指标 AP:自动版位,一般常和CBO(广告系列预算优化)一起使用。版位指网站或应用内用于展示广告的位置例如动态消息、Instagram快拍或Messenger收件箱。 A/B test: 也称“拆分对比测试”,可供广告主开展受控的实验来对比多个广告组,了解其中哪个表现最佳。
Revenue per User: Revenue per user is a very important one for most businesses. More so, if you are using PPC services or have pay-per-lead sent to your site. By knowing how much on average you are making per user, you will be able to understand whether or not your marketing campaign...
注1:How much are you worth? Average revenue per user at Google, Facebook and Twitter
Advertising revenue of Google from 2001 to 2024 (in billion U.S. dollars) Advertising revenue in billion U.S. dollars0.070.070.410.411.421.423.143.146.076.0710.4910.4916.4116.4121.1321.1322.8922.8928.2428.2436.5336.5343.6943.6951.0751.0759.6259.6267.3967.3979.3879.3895.5895.58116.46116.46134.81134.81146.92146...
Step #2.Then select which LTV metric you’d like to start with. In most cases, you’ll want to just stick with the Revenue Per User (LTV), so you can measure the total results. Step #3.Now pick a metric to compare your first LTV metric against. ...
This statistic gives information on Google's average advertising revenue per user from the first quarter of 2015 to the fourth quarter of 2016, in U.S.
Google Cloud revenue (annual): 2023:$35.3 billion 2022:$26.2 billion 2021:$19.2 billion 2020:$13 billion 2019:$8.9 billion 2018:$5.8 billion 2017:$4 billion Additional Google Statistics How many Google searches per year? 2 trillion (2016) ...
Total ad revenue Total purchasers First time purchasers Average purchase revenue per user Ecommerce purchases by item name Ecommerce purchases: item name To see more detailed monetization graphics, we recommend viewing theEcommerce Purchases: Item Namepage, which shows sales numbers based on the actua...
The company's proprietary advertising service, Google AdWords, continues to be a major business line and contributor to Google's revenue. In 2020, Google's paid clicks, a key advertising measure, rose 19% from the previous year—driven by user adoption growth on mobile devices and growth in ...