1,找到最准确的关键词 无论你是做SEO还是PPC,都要用到关键词,而关键词有很多变体,也就是同义词。 如果只靠人脑去想,去琢磨,真的无法辨别哪一个关键词才是大多数人使用的,所以这个时候谷歌趋势就派上了用场。 你只需要根据搜索指数来比较两个相关的同义词,用指数较高的那个就行了。 给大家举个例子,比如你...
网址:https://ads.google.com/ 四、谷歌趋势Google Trends Google Trends可以让营销人员看到特定关键词或主题在一段时间内的流行程度,并接收对他们的客户最重要的有关产品、事件和服务的信息。谷歌的趋势结果是通过图表显示的,方便他们查看某个时间区域内关键词变化的分布情况。 Google Trends通过区域趋势、相关趋势、...
Google Trends is a great tool to use when doing SEO or PPC for a company. It allows you to see seasonal trends of keywords, both broad and brand, and this gives you an idea of how to optimize your website to be on pace with the trends at hand.Read full review Get Fast Results Co...
you should take things a step further by incorporating new lessons drawn from Google Ads trends to drive better results–even if you’re working with tighter marketing budgets than before. The first stop in that journey is understanding Performance Max. ...
2. http://www.powertraffick.com/ppc-trends-and-statistics PPC Trends for 2018-2019 PPC Statistics 2017-2018:Without a doubt, paid advertising is one of the best routes for any new business to take when either opening up a shop or looking to expand on their current momentum. Facebook and...
6. Trends Several trends, including increased competition and shifting user engagement, drive up Google Ads costs across various industries. Click-Through Rate (CTR) increase: Most industries experienced an increase in CTR, suggesting that ads engage audiences more effectively. However, this doesn't ...
Pricing:You set your monthly budget and follow the PPC pricing model. 3.Google Keyword Planner Before you can start creating Google Ads, you’ll have to identify which keywords people are using that are relevant to your business. Google Keyword Planner helps you find the right keywords for you...
The digital advertising landscape is constantly evolving and you need to stay on top of the latest trends to understand some more nuanced factors that might be raising your Google Ads costs. One of the first things you should always check out is the competition. To be specific, competition for...
You’ll want to use currently trending topics in social media and PPC advertising to get these people’s attention. You also need to know what anglers are actively searching for on the internet. In comes Google Trends. The tool lays it all on the line for you to start speaking their ...
As a PPC agency, you use every best practice available, squeezing maximum results from each campaign. But how much should your agency charge for PPC management? Here’s everything you need to know about PPC pricing to hit the sweet spot and make sure you’re earning what you’re worth. ...