Part of the sales pitch of AdWords/PPC was that you can see performance data right away, whereas SEO investments can take months or years to back out. But with Google outright hiding keyword data even from active advertisers, it is probably easier and more productive for those advertisers to...
It’s simply not true that you can forget about PPC and concentrate on SEO to get traffic to your web site. Apart from the fact that SEO can take a *long* time, and PPC gets you almost instant traffic, there are a lot of misconceptions around about how effective PPC is compared to ...
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