每个Ad Group里的关键词和广告可以是多对多的关系、多对一的关系和一对多的关系。现在怎样放,以后就注定你的广告怎样跟关键词去轮播。 举几个简单例子: 假如你网站只有一个类目,5个产品。你把所有产品都放在一个campaign里,不同产品的关键词都区分在不同的Ad Groups里,现在和以后也不能会出什么问题。 假如你网...
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所以，今天我决定坐下来和你谈谈其中的一些错误概念。然后，我会引导你理解一些处理PPC campaign的正确方法。#1.SKAGs甚至不会进入你的视野 Google可能是现有的顶级PPC广告服务商。我的意思是， 大概80% 的公司仅仅专注于google来满足他们对PPC营销的需求。毕竟，Google的主要收入来源就是广告、当涉及到google自己的广告...
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竞价策略的设定是针对campaign层级的,Ad group属于campaign,一个campaign下面可以有多个Ad group,所有的Ad group都继承campaign层级的属性,包括竞价策略和预算。 这个策略很明显不够灵活,实际投放中,不同的关键词往往竞争度和价格都是不一样的,而且差别很大。
下边这些词语都用在Adwords Edge中且涵盖了Google 搜索引擎每次点击付费(PPC)广告关键词广告的范围。 Actual Cost-Per-Click.实际每次点击付费。这是你实际对广告接受到的每次点击所支付的数额。为了维持你的广告位置,关键词广告折扣系统自动给你可能的最低价格。你真正的CPC将等于或者低于你指定的最大CPC。
在Google AdWords中,企业在PPC的每日预算只能在广告活动(Campaign)这一级别内设置。但在设置百度PPC时,企业则可以同时在账户和广告活动(Campaign)内设置预算。 有了固定的每日预算,营销人员则可以对自己企业的广告投放有更大的灵活性。举例来说,在开始广告投放的初期,营销人员可能还不明确所有广告投放的效果。在设置好...
Google Search Pages Google counts this as a Impression and for every click the ads is clicked Google charges your account you set up with them for running your Ads campaign. The Impression count is called as CPM and the Clicks are called as CPC / PPC (Cost-per-Click or Pay-per-click)...
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