APPCadvertising campaign has many great options and features. That can be a good thing or a bad thing. On the plus side, if you know what you’re doing, you can be very effective and efficient with your advertising budget. If not, however, you could be paying for traffic you do not...
Google Search Pages Google counts this as a Impression and for every click the ads is clicked Google charges your account you set up with them for running your Ads campaign. The Impression count is called as CPM and the Clicks are called as CPC / PPC (Cost-per-Click or Pay-per-click)...
Pay-Per-Click Advertising Campaigns get YOU or YOUR BUSINESS or PRODUCT in front of customers. It’s that simple. Pay Per Click Advertising is the fastest way to get your products and brand in front of your customers. Google AdWords is the largest of thePPCcompanies, but Facebook, LinkedIn...
In the past, there was no way to assign a specific set of conversions at the campaign level, and if you were using conversion focused bidding options, such as Target CPA or maximize conversions, Google would adjust bids for all tracked conversions, including those that you did not wish to ...
A strong campaign structure provides a hierarchical perspective of a merchant’s inventory based upon search volume, brands, categories, audiences, and/or margins. It allows merchants to utilize the metrics mentioned in my last article,“Pay-Per-Click Advertising: Six Metrics that Drive Performance,...
It can take people lots of trial, error, and testing to create a campaign that sees results. One common way to find the best-performing advertisement for your business is by conducting A/B testing. To create an A/B test, you need to create two different sets of ads advertising the same...
If you’re ready to start advertising on Google, here are the six steps to get started: 1. Set your goals Any time you run an advertising campaign, you must know what you’re trying to achieve. Before you begin setting up your campaign components, you must set a goal for your campaign...
When building up your Performance Max campaign, you exclusively have two location targeting options: "Presence or Interest" or "Presence." Google chooses "presence or interest" by default, implying that individuals not in the specified places may see your advertising. Both locals and those intereste...
A Google Ads campaign is a way to advertise your business on Google's advertising network to achieve your marketing goals. For each campaign, you'll select a campaign type, add keywords (if applicable), create ad copy, target locations, schedule ads, and more. ...
Forecast budgets, campaign size, and conduct keyword research Build out accounts from the ground up, Consistently meet and exceed minimum levels of performance on metrics like CTR, CPC, Conversion rate, etc. Manage or assist with the management of Facebook and other social media advertising campai...