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One of the speakers was Arjan Dijk, VP of Global Small Business Marketing atGoogle. Dijk answered questions about online marketing for small businesses. Q&A: Small Business Online Marketing Needs Here’s our quick summary of this question-and-answer session with one of Google’s leading marketing...
Negative Press: Negative Press or reviews can be very harmful to any business. This is another factor to look out for. Social Content: Social Media marketing is increasingly becoming a primary source of traffic. The success of the content that you share on social media should be monitored to...
For a small business, this means trying out a lot of services, products, marketing, sales and other tactics in really small ways, gauging the success and then building on the ideas that work in reality. Resist the urge to perfect — if your customers understand that you truly want their f...
Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions? We had a unique opportunity with a new, very small diner to see if a Google-only, low-cost marketing campaign could deliver topline results ...
Google Marketing Platform Google Analyticslets you measure traffic, visitors, and more across your sites and apps. Track sales and conversions across ads, videos, websites, tablets, and smartphones. Understand which parts of your website are performing well, measure the success of your social med...
Let’s dig further into Google Map Pack to learn how it may be more useful for your small business. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. See real results. Content Marketing - our team creates epic content that will get shared, get li...
That’s because they’re more specific and, as a result, make you more relevant to the searcher’s intent if your products match what they’re looking for. If your business and products are a fit for niche marketing, then this campaign type is worth exploring. Niche marketing, even out...
We enlisted the help of local marketing experts Ben Fisher and Claire Carlile to provide additional insights throughout – a huge thank you for sharing your wisdom with us! If you have any additional thoughts or comments on the findings of the Google My Business Insights Study, please leave a...
Search engine marketing (SEM) is the worst-kept secret in digital advertising, especially for small or growing businesses. If your customers use the internet, they use Google. If they use Google, they’re seeing, clicking, and buying from SEM. It’s that simple. Unfortunately, success with ...