For example, here is a link to a map of Salina, Kansas:http://maps.google.com/maps?q=Salina,+KS&spn=0.124512,0.215467&hl=en. You could include it in your web page with this HTML: <a href="http://maps.google.com/maps?q=Salina,+KS&spn =0.124512,0.215467&hl=en">Salina, Kansas<...
If Company X decides to change the default search provider from Service A to Service B, then they were will be thousands of inquiries like "pizza in Salina, KS" that go to Service B, not Service A. You are just a slightly devalued data point to Google. The new Safari & Spotlight ...