Infoserve is a leading provider of free business listings in the UK. We support small businesses with Google My Business and Bing Places. We also power Cityvisitor.
No matter what the latest marketing trends may be it’s important to retain proven approaches, such as business listings for local businesses. You may remember that we recently discussed running local presence audits. An audit is a good place to determine where a client is currently placing, ...
Google’s search algorithm is incredibly smart at detecting when a user is looking for local information. It will directly insert the top 3 listings on Google Maps above the first organic results. These local results and maps are called “The Google Map Pack” and, for local businesses, this...
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Currently, Maps listings appear above ads in the Search Generative Experience (SGE) view. This setup is likely to stay as SERPs evolve. To capture potential customers, businesses must manage their Google Business Profile and use Google Ads strategically. Establishing Your Presence on Google Maps Cr...
Google My Business is a helpful tool that can help you to get the right customers, and rank your business among local businesses. Remember the more effort you put into it, the better for your business. Not only will you have an edge in the online world, but it is also one of the be...
What does this mean for local businesses? It makes mobile visibility crucial; GMB is integral to that since these local business listings dominate mobile search results and it’s easy to see how. Next time you type in a product or service into your smartphone, you’ll notice that the GMB ...
If you want your site to appear in Google’s local listings, they have established very clear-cut guidelines to make the process as simple as possible. Despite the straightforward process, many businesses still don’t take the time to claim their listing. By doing so, they’re missing out ...
Labels (tags) help multi-location businesses organize their listings. You can search for labels within the Google My Business dashboard and use them in Google Ads. For example, you might use geographic regions as labels, or use a store type like “Full Service” or “Limited Service”. ...
In the world we live in today, you are falling behind if your business is not online. According to reports, over 1 billion people actively use Google and its products, and 46% of all Google searches are for local businesses. Along with website SEO, local businesses need to do more to ...