#3.5. Configure Data Layer Variable #3.6. Create a GA4 Event Tag Final Words Section 1: Introduction to Google Analytics 4 Events Event tracking in GA4 is an entirely new beast to tame. But once you understand the basics, it becomes easier than it looks. In my opinion, every marketer sho...
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Module 4: Data Layer Data Layer is the key component of Google Tag Manager that is the foundation of a successful tracking implementation. You’ll learn why is it so important and how to use in practice. Topics covered: What is Data Layer? Why is it an essential component of GTM? Workin...
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