Google Cloud零售和消费者副总裁Carrie Tharp表示：“过去几年的动荡重塑了零售格局，零售商需要的工具要更高效，对顾客更具吸引力，减少未来冲击的风险。尽管存在不确定性，但零售业仍有巨大的机遇。未来的领导者将是那些使用人工智能和机器学习等最新技术工具应对当今最紧迫的店内挑战和在线挑战的领导者。”
Google Cloud 于 2024 年 1 月公布研究报告,指出生成式 AI 将改变零售业的五大面向,包含:1. 客户服务自动化;2. AI生成行销文案与产品描述;3. 个人化与创意行销;4. 对话式商务服务;5. 内部文件与教育训练资料生成与支援;同时宣布推出基于 Vertex AI 平台的 Vertex AI Search for Retail,与软硬整合的边缘解决...
Vision API产品搜索是Google Cloud零售产品发现解决方案的另一个组成部分，它将使购物者可以搜索带有图像的产品，并获得视觉和语义相似物品的排名列表。现在，该解决方案普遍适用于所有公司。最终，Google Cloud Search for Retail可以在公共预览中使用，它借鉴了Google对用户意图和上下文的深刻理解，为零售商提供了可以嵌入...
Google同时也推出全新以AI驱动的个性化功能，在消费者搜索和浏览零售商网站时，能看到个性化的搜索结果。这项技术更进一步强化Google Cloud全新的浏览功能与现有的Retail Search解决方案的表现。全新个性化功能采用的AI技术，会通过消费者在电子商务网站上的行为，例如点击次数、购物车品项、购买记录和其他资讯，来判断购物者...
Some additional Google Cloud costs may be incurred. A third service within Product Discovery Solutions for Retail is called Cloud Search for Retail. This service is in a private beta at the moment. The company says the service will use a shopper's intent, and the context of a search, to ...
Google Cloud appears in the leader zone of Canalys’ vertical assessment model. Its success comes from its vertically-aligned strategy, with retail being one of its core segments. Google Cloud has also been hiring aggressively and establishing worldwide systems integrator partnerships to accelerate re...
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(See: Confluent, Fivetran announce deep Google Cloud integration | How Google Cloud for Retail will help digitally transform shopping) Cloud services: 24 lesser-known web services your business needs to try Buying resources: Google Cloud Platform: An insider's guide TechRepublic download Vendor ...
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