Enhance your local SEO & boost the visibility of your business in local search results with this guide to Google Business Profile - formerly Google My Business.
Use this guide to optimize your Google Business Profile for better search visibility on relevant queries by motivated customers near you.
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
To add your business to Google, you need to create a Google Business Profile. But the way you should do this can vary depending on your specific situation. There are three scenarios: You don't have a GBP: You need to create one from scratch (jump tothis section) Google has created an...
“A Google Business Profile gives a quick snapshot into the business, such as your hours, products, or services, that can influence whether a customer visits your store or buys online,” she explains. Amy has seen dramatic increases in lead volume and calls after optimizing a Google Business...
If it doesn’t, continue typing your full business name. Write your business name exactly as it is. Don’t add keywords to your business name, as Google may suspend your account. You’ll add relevant keywords in your Business Description later. ...
It can help you determine which keywords have a decent enough volume for you to target them. 2. Look at your competitors’ categories If you’re looking for some inspiration when creating your list of Google Business Profile categories, you can turn to your competition. You want to look at...
Use Keywords Strategically (But Don’t Overdo It) Keywords are crucial in SEO, and your Google Business Profile is no different. However, rather than stuffing your profile with keywords, the goal is to use them strategically to boost your visibility in relevant searches. Google uses the informat...
4. Unlock insights about how searchers are finding and interacting with your local business Google Business Profile offers insights about the keywords customers use to search for your small business in Google Maps and local search. You can also get metrics about phone calls, reviews and bookings ...
Optimizing a Google Business Profile takes time and effort, but it’s well worth it if you can get your company in front of more people and improve your Google Business Profile SEO, earning more revenue in the long run. If you want to learn about other ways you can optimize your SEO —...