A glossary of the most frequently used terms in the world of Google Analytics, from audiences to users, their definition, and why they matter.
Looking for a list of Google Analytics terms and definitions? Then check out the ultimate Google Analytics glossary here!
Fortunately, once you understand the basic framework that underpins Google Analytics, it is much easier to use. This structure revolves around two fundamental data categories: metrics and dimensions. While metrics—quantifiable values that fluctuate—are generally straightforward, Google Analytics’ notion ...
This article attempts to clarify definitions for common terms used in Google Analytics. Hit With Google Analytics, a hit is ANY request sent to the GA data collection system. This includes pageviews, events, custom variables, measurement protocol uploads, etc. You can backup your Google Analytics...
The non-branded keywords are the search terms which does not include your brand name. By setting up a generic paid search channel, you can better understand the performance of non-branded search keywords in terms of driving traffic and sales to your website. ...
Improve your Google Analytics with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog...
Event:Provides details about specific events and their conversion values and statuses Gaming:Relates to dimensions associated with in-game events and achievements General:Includes general metrics that may not fit into other categories, like file information and search terms ...
Admin:advanced options (only for experienced users) to configure the way Google Analytics logs data from your website, with tools to manage Events, Conversions, Audiences, Custom Definitions, and the DebugView Google Analytics home page: a quick look at your site ...
Use Google Analytics (GA) goals to track the path users take to reach a specific page and the users who didn't reach it. These paths are called funnels. A funnel shows the steps needed to complete a goal and the rate users abandoned the process. These goals help you track conversions....
To access the GA dashboard, go to your project. SelectDashboards->Google Analyticsbutton. What's in the GA dashboard? At a glance, you can see the number of sessions from each country/region and device, acquisition report, and so on. ...