Hurry Up! And Migrate to Google Analytics 4 with the help of the experts from TechShu. Experience a smooth changeover and take advantage of Google Analytics migration services along with the setup aid. Gather information / Identify Goals & Objectives Framework & Deployment Personalization & Quali...
GA4 is also focused on customer privacy. This comes in the face of some ofthe latest privacy laws, such as GDPR and CCPA. With privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics, GA4 is an advanced tool that provides unparalleled insights. What is the ...
GA4 is an upgrade to the formerly known “App + Web”-version of Google Analytics, and can be used for a website, an app or both. It’s made with the new privacy protection laws in mind, which has made the future for traditional cookie-based analytics uncertain. But we’ll get back...
You might’ve heard the news or received an email aboutUniversal Analytics being phased out on July 1st, 2023. UA was a great platform but it was launched almost 10 years ago and with the changes regarding cookies, mobile browsing, and privacy settings, it had a difficult time keeping up....
Google Analytics 4 (GA4) is more than an upgrade—it’s a next-generation analytics platform designed to adapt to the evolving digital landscape. With machine learning at its core and a focus on privacy, GA4 provides powerful insights that help businesses understand their audience, optimise market...
Google Analytics 4 (GA4) is a free web analytics platform that lets you measure your site’s traffic and engagement. But many processes and functions have changed since Universal Analytics (UA). GA4 is now “event-based.” It captures each user interaction with your site as a single event....
Consent Settings have been introduced in Google Analytics. These settings include ad measurement and ad personalization consent signals, which determine how data can be used that is collected into Google Analytics.
and analytics you may be aware that back in 2020, Google made the announcement to retire their most recent product Universal Analytics. In its stead,Google introduced Google Analytics 4, a new analytics platform with new features and functionalities that address privacy and center around the user....
Google Analytics 4 (GA4) Setup Services – Enhancing Your Website with Advanced Ecommerce Analytics Transition to GA4 for Comprehensive Ecommerce Insights In the evolving landscape of online business, harnessing detailed analytics is key. With GA4’s shift towards more advanced tracking, my services ...
While this guide specifically covers the ins and outs of Google Analytics, it's certainly not your only option. However, generally speaking, if you look elsewhere you may need to be prepared to pay, which may not be a bad thing if privacy and compliance is your priority. ...