In Google Analytics 4, a session is an interval in which a user interacts with your website or web app.Say someone lands on your site, clicks acall-to-action (CTA) button, and closes the browser tab three minutes later to head to lunch. That distinct grouping of interactions counts as...
Step-4:Let us suppose you want to change the definition of direct traffic. You want the traffic coming to your website from your other website (say xyz.com) to be also treated as direct traffic by Google Analytics. To do this, click on the pencil icon next to ‘Direct’ channel: Ste...
What Is a User in Google Analytics 4? GA4 User Types Explained How to Analyze User Data in GA4 Learn More About Your Users with Semrush Google Analytics 4 (GA4) is the newest version of Google’s analytics platform. It helps you measure things like your website’s traffic, user behavior...
When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea thattag managementwas a thing, so naturally, I found myself questioningwhat Google Tag Manager is. What’s the difference between Google Analytics events and GTM events?
How to Track Custom Events with Google Analytics 4Updated: January 8th, 2025Google Analytics 4 has a steep learning curve.In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper ...
Roll up Property in Google Analytics 4 (GA4) – Tutorial Google Analytics 4 Sub Properties Tutorial Google Analytics Account Hierarchy (structure explained) Is there a fast, easy and accurate solution for GA4 tag migration? How to connect GA4 with Google Data Studio (Looker Studio) ...
Google Analytics 4 Segment BuilderIn the segment builder, you can configure conditions that will include certain users, sessions, or events. You can also add a set of conditions to exclude certain data. Data exclusion is explained in greater detail here....
Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.
The Google Analytics interface explained Google Analyticsis a popular free tool, provided by Google. It’s so popular that over60% of all websiteswith analytics technology use Google Analytics. Google Analytics works by recording a website’s data and then presenting that data through in-depth ...
#1. What is the User ID feature in Google Analytics? #2. How to send user ID to Google Analytics 4? #2.1. Not everything can be a User ID in Google Analytics #2.2. Historical data, User ID length, and other quick tips #3. How to get a user ID? #3.1. Method No. 1: Asking...