1. Account Structure (账户结构) 首先,三个层级:Account、Campaign、Ad Group。 假如你有多个网站,每个网站给开一个独立的AdWords账户。以后在投放操作和生成数据报告上,都会容易很多。 预算、地域、设备(比如,手机端)、等的设置都是在Campaign层级。假如你投放美国和南非两个很可能ROI(投入产出)不太一样的国家,...
The first post in our series onGoogle Ads Extensionswill focus on Google Ads (AdWords) location extensions. Location extensions are a feature within Google Ads that allows you to add location data about your business to your ad: In this post we’ll walk through why these extensions are import...
显然,你应该添加更多的ad extensions。如果你已经有了sitelink extensions,那么你可以添加更多并测试它们。如果你的营销活动是移动端可访问的,那么你可以添加一个call extension(电话扩展),允许用户直接从广告中点击并致电给你,然后你可以借此机会突出你所提供的一切福利。总而言之,你应该尽可能使用到ad extensions的全部...
In the first two installments of ourseries on Google Ads ad extensionswe coveredGoogle Ads location extensionsandGoogle’s product extensions. Today we’ll walk through Google Ads (formerly known as AdWords)sitelinks, namely: We’ll also provide information on why sitelinks may not be showing in ...
Google AdWords 策略+優化 賬戶結構(Account Structure) 移動設備設置(Mobile Devices) 地域設置(Geo Targeting) 預算(Budget) 關鍵字與匹配方式(Keywords and Match Types) 關鍵字 CPC(Keyword CPC) 廣告(Ads) 廣告擴展(Ad Extensions) 再營銷(Remarketing / RLSA) ...
Mailchimp is a marketing platform that can help you with everything fromretargeting adsto usingGoogle tag managerso you can create the best possible ads for your business. With Mailchimp, you can learn about GoogleAdsenseandAdwords, which you can use to make more money online. ...
从AppsFlyer后台进入配置>活跃对接。 选择Google Ads (Adwords)。 在对接选项卡中,启用Google Ads的延迟深度链接。 点击保存对接。 Google Ads参数映射 下表说明了Google Ads和AppsFlyer之间的参数映射关系。请注意:广告主无法在Google Ads广告中添加自定义参数。
Google ad extensions enhance your ads with additional information.Formerly known asAdWords extensions, these elements can enhance your ads by giving audiences and Google even more context. Normal text ads include your headlines, a short description and a URL. Ad extensions allow advertisers to include...
第一步是用Google AdWords创建一个账户。创建Google Ads的账户和创建电子邮件帐户一样,按步骤填写相关信息即可,比较简单,只需要几分钟即可创建完成。 搜索Google Ads,或直接登录https://ads.google.com,即可看到如下页面: 然后点击“sign in”创建账号,如果已经有账号可直接进入广告系列页面。
Google AdWords 设置与使用指南说明书 Step 1: It opens the following webpage: