Google's Performance Max is a very new advertising option, so it is still evolving. Advertisers need to be aware that a new product may have some learning curves, potential glitches, or limitations. It's critical to pay close attention to and adjust to any changes that Google introduces to ...
These advancements could shape the future of advertising, offering increased opportunities to expand your business and showcase your brand. Demonstrations from the Google I/O event highlighted how advertisements could be situated above and below this new experience. Screenshot from Google, May 2023 Ove...
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This integration opens the door to superior reporting with access to new Google Ads dimensions in the User Acquisition report, visibility of Google Ads campaigns in the Advertising section, and the ability to import Analytics conversions into your Google Ads account. Furthermore, this enhances Google...
Testingis the core principle Brainlabs was founded on, so we’re especially excited about Google’s new lift measurement tools. It’s built to answer a common question that comes on the heels of even the most successful YouTube advertising campaign–how did the video ads influence future searc...
“Advertising on Google has become less about, “How granular can I get in my targeting?,” and more about, “How do I best feed the algorithm the inputs it needs to be successful?” Effectively actioning on that question requires an increasing amount of both strategic & technical execution...
Google Marketing Live just wrapped up in San Francisco, and Titan Growth’s team was invited to attend and participate. The event kicked off with an introduction from Google’s Senior VP & Chief Business Officer Philipp Schindler. Schindler noted that the innovative new platforms and strategies pr...
Google Ads is the largest digital advertising platform in the world. In the last quarter of 2023, advertisers spentmore than $65 billionon the platform—not a small amount. When most marketers think of Google Ads campaigns, they think of text ads on Google search results. But there are many...
Ever since Google first started offering accounts, there was one thing you could count on: as long as you didn’t use it for anything illegal, your account would just live on forever, even if you don’t use it. Starting in December 2023, that’s not the case anymore. Google announced...
That's because Google I/O 2023 is gracing us with its presence on hump day this week. Google's annual software-focused (though, maybe not this year) conference kicks off on Wednesday, May 10, at 10 a.m. PT/1 p.m. ET, and you can watch it live. ...