distribute business cards, and ask them to let others know about us. We also opted for low-cost marketing strategies that included creating and printingflyersto hand out in the community, promoting on local radio stations, advertising on Google...
Cost-per-click (CPC)—with Google Ads, you only pay when someone clicks on your ad, making it more budget-friendly for small businesses. Great ROI—the return on investment is high with Google Ads compared to other types of advertising. According to Google, on an average, advertisers make ...
Google Ads can be worth it for small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI. And while there are disadvantages, you can easily find...
Why is display advertising so cost-effective? Are display ads better than paid search ads? What makes you different from other display advertising agencies? How do you measure the success of a display advertising campaign? Do you provide ad design services, or do I need to supply the creatives...
How Long Does PPC Take to Work? (+ How to Make Sure It Does) Posted by Christina Lyon | Feb 10 , 2025 How long does it take PPC to work? This article has the answer, plus tips for ensuring your campaigns succeed... Read More 22...
From what I’ve heard when speaking with small business owners, the vast majority of people are making this mistake and are NOT tracking the results of their advertising. The shame of it is, proper tracking isn’t hard. Click here for some tips to get you started. Make sure to always ...
The Google advertising cost is highly variable depending on your industry, your budget, and the keywords that you want to rank for. Google Ads costs depend on a number of factors, some of which may be a little bit out of your control. ...
Search advertising benchmark data deep dive So, you know that costs are up and the reasons why—but what defines a “high” cost? What should you strive for in lowering yours? Well, let’s start with the overall averages for Google Ads in 2022: ...
Google Marketing Platformis a set of online tools through which you can access and manage all the analytics and advertising products from Google. The analytics and advertising products could be free or paid. The free products from Google are meant for small businesses. In contrast, paid products...
It’s also important to acknowledge that not every business sets out to make the best quality product on the market. Sometimes it’s about being cost-effective, or fast to deliver. If that’s the case for your business, really weigh up your options when it comes to quality of raw ...