通常建议为每个campaign 插入8-10个site links。 始终添加site links、structured snippets 和callouts,除此之外建议至少再添加3-4个扩展。 你可以在campaign 界面查看各个sitelinks 的点击率、CTR、CPC等数据。谷歌也会根据你的内容自动生成sitelinks,增加被检索概率。0 0 发表评论 发表 作者最近动态 小Peter暧环行世...
（3）StructuredSnippets 最后一个，structured snippets和callout extensions非常相似，不同的是在于设置开头会有一个清单选择。structured snippets能在不删减广告文案的情况下，额外补充广告中想要表达的内容。以上图片展示了structured snippets的使用情况，确保附加信息与账号级别紧密相连的必要性。举个例子，Nike如果有一整...
(3)StructuredSnippets 最后一个,structured snippets和callout extensions非常相似,不同的是在于设置开头会有一个清单选择。 structured snippets能在不删减广告文案的情况下,额外补充广告中想要表达的内容。 以上图片展示了structured snippets的使用情况,确保附加信息与账号级别紧密相连的必要性。举个例子,Nike如果有一整个...
Google Ads API:Google Ads API is an advanced feature that lets professional Google Ads users build custom applications to communicate and make adjustments to their Google Ads campaigns. To get access to the API, you need a Google Ads Manager account. Google Ads Editor:Google Ads Editor is a ...
Sitelinks、callout Extensions、structured snippets是适用于所有账号的信息扩展选择,也是必测项。总的来说它们的核心作用就是在无需任何高阶集成的情况下,增添额外文字信息。 (1)Sitelinks Sitelinks的广告文案几乎和常规文案撰写相同,但切勿完全照搬。 Sitelinks会在广告文案的旁边出现,所以这里可以放入广告文案中特别想强...
UltraGranular can also see, in your search terms, potential for a great callout, a sitelink, or material you could add to your structured snippets. All you have to do is click and edit! According to Google (and our own tests), ad extensions can increase the click-through-rate by up ...
including whether other assets are also eligible to appear with your ads. Dynamic structured snippets usually won't impact whether other assets appear with your ad; however, if another asset showing with your ads performs better than your structured snippets, these will be more likely to appear ...
在账户、广告系列或广告组中启用广告扩展功能可以为你带来更多的点击。通过sitelink(网站链接)、callout(电话)和review(评论)扩展功能以及structured snippets(结构化分段信息),你可以改善广告的总体用户体验,同时通过突出促销、产品或有价值的品牌信息来提高销售。为了利用这一点,你需要确保: ...
Structured snippet extensions highlight specific aspects of your business that you want potential customers to know. Structured snippets are a great way to provide more information to users and give them a sneak peek into what your business sells. ...
通过sitelink(网站链接)、callout(电话)和review(评论)扩展功能以及structured snippets(结构化分段信息),你可以改善广告的总体用户体验,同时通过突出促销、产品或有价值的品牌信息来提高销售。为了利用这一点,你需要确保: •创建账户层面的扩展功能。 •尽可能多地使用扩展功能——只要它们是相关的。 •同步snippet...