2.精准定位 Demand Gen广告是当前所有Google广告形式中唯一一种可以定位Similar Audience(类似受众)的广告形式。并且还可以通过调整受众群体的相似度来调整流量的精准度,优化型定位在Demand Gen投放中也可以选择性使用。 3.强大的设备定位功能 Demand Gen广告在设备定位功能上更强大,广告主可以自行选择设备,获取PC端
所以,这形成了一个闭环,我既能够对老用户做Remarketing,又能够引来新用户,然后新用户又积累化作老用户,这又可以作为我定位的新数据,所以,像这种定位方式,一般都是越打越准确,广告效果长期来看都是越来越好。 Similar audience 在ads后台,只要我们创建了再营销Remarketing列表,系统会自动帮我们生产类似受众列表,使用在前...
That’s why we’ll upgrade similar audiences to more powerful, automated solutions, such as optimized targeting, audience expansion, and Smart Bidding, that will help you leverage your first-party data and optimize for your marketing objectives.” Similar audiences continue to be available for the ...
15. Masthead ads Other types of Google ads 16. Remarketing ads 17. Similar audience campaigns 18. Google app campaigns The 18 types of Google Ads Branded Google search Non-branded Google search (generic) Non-branded search (niche) Competitor search campaign Google shopping ads (branded) Google...
Google Ads will automatically generate similar segments in your account when there is enough data on your remarketing list(s) to do so. This is a very powerfulcustomer acquisitiontactic. 3. Google Ads custom segments Google offers a third kind of unique audience targeting calledcustom segments. ...
Similar audiences One of the best reasons to upload your customer list is so you can create ads to target asimilar audience. This is when Google makes an audience similar in behavior to your other remarketing lists. You can create atarget marketsimilar to your customers (similar to Customer ...
In that case, you would need to wait longer to gather more data or make the audience broader (e.g., include more cities). #2. Google Ads not linked to Google Analytics I understand that this tip might sound too obvious. But it’s still worth checking. If you have audiences in Google...
6 Types of Audience Segments There are six main types of audience segments Google Ads lets you target. Let’s look at these segments in more detail: Affinity Segments Affinity segments target broad interests, hobbies, habits, and lifestyles. And can be used for display, search, video, and sh...
Add them to your Google Ads audience. Create a flow as indicated below.Double-click the Ad audiences node to open a modal window. Select "Google Ads", and then "Customer match". Click on "Customer matching" to enable matching customers by email, phone, mobile advertiser ID, and Googl...
6 Types of Audience Segments There are six main types of audience segments Google Ads lets you target. Let’s look at these segments in more detail: Affinity Segments Affinity segments target broad interests, hobbies, habits, and lifestyles. And can be used for display, search, video, and sh...