✅Google Shopping Ads(适合所有独立站,点击率高) ✅Search Ads(适合高客单价产品) ✅Display Ads(品牌曝光+再营销) ✅再营销广告(提高 ROI,减少流失) ✅SEO + Google Ads 结合(降低长期获客成本) ???新手建议:从 Google Shopping 开始,逐步扩展到搜索广告和再营销,优化投放,提高 ROI!
Google Ads is one of the most effective PPC channels out there. In this guide, we give you the nitty gritty about how to start advertising on Google.
如果您不熟悉Google ads,那么建议先从采用Maximize conversions或者Maximize conversion value开始,等您有目标之后,再切换到Target CPA或者Target ROAS。如果您不确定使用哪种,那么可以参考Google Ads中的Recommendations page来自动了解哪种bidding strategy最适合,然后直接在这个页面应用smart bidding strategy。或者在campaign页...
Spot long tail terms that converted & have a good number of clicks Start Reporting Filter non-converting keywords Filtering your data helps you revamp your bidding strategy without wasting your advertising dollars on non-converting keywords. ReportGarden helps you filter and compare your search queries...
Performance Max is a new type of Google Ads campaign that aims to boost conversions across several Google marketing channels like Search, Display, Discover, Maps, Gmail, and YouTube. Utilizing Smart Bidding, an AI-driven automated bidding solution that enhances ad performance in real-time across ...
Choosing the right Google Ads bidding type is critical to driving your ad costs down. Find the strategy that is right for you.
所以更新后,我们要密切注意搜索字词(Search Terms)的报告,并根据自身情况添加否定词。 05画廊广告(Gallery Ads Beta)上线 谷歌在5月Google Marketing Live(2019)大会推出了画廊广告(Gallery Ads Beta)。 Gallery Ads是可滑动浏览的轮播图片广告,出现在搜索结果页顶部,可基于客户需求向他们展示关于产品和服务的信息。你...
Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
Google Ad Scheduling & Smart Bidding Campaigns Doc Update Confuses Jan 8, 2025 Google Ads PMax Pause/Enable/Remove Conversion Actions On Asset Group Level Jan 8, 2025 Report: Google SPN Placement Have A 37% Lower ROAS vs Google Search Jan 7, 2025 Google Vehicle Ads Gains Date Firs...
smart bidding(智能出价)策略避免了繁重的猜测工作。当Google ads首次发布时,bidding(出价)是手动的,您需要为每个关键词和展示位置分别设置出价。随后出现了移动设备,产生了更多需要考虑的方面,比如设备类型、位置、时间和星期几。而如今,要考虑的东西比以前多得多,想象一下试图一次考虑到所有方面,人类的大脑可能无法应对...