1. 启动 Google Ads 活动 首先,登录您的 Google Ads 帐户。然后,从仪表板导航以选择+ Campaign > New Campaign。 2. 选择活动目的 那么,还记得你设定的那个目标吗?这就是它发挥作用的地方。您可以根据您的目标设置您的活动目的: 销售——如果你想让人们购买产品。
CVR(Conversion Rate)广告转换率:人们点击广告以后转换的次数 PPC(Pay Per Click)点击付费式的广告:当消费者点击以后,业主要付费的广告类型称之 ROI(Return on Investment)投资报酬率:广告投放的成效 关键字广告操作开始之前… 关键字广告虽然门槛不高,但是真正要把关键字广告「玩」得很好并不容易,因为广告活动需要时...
谷歌广告Google Ads 是一个按点击付费 (PPC) 的广告平台。 每秒有 230 万次搜索在 Google 上执行,包括基于文本的搜索广告、图形展示广告、YouTube 视频广告或应用内移动广告。 当用户搜索关键词的时候,带有相关关键词的广告就会被触发,并且按照一定的评判指标依次排名展示。用户根据自己的喜好点击进入对应的网站进行浏...
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How to set up your Performance Max campaign? Go to your Google Ads account and select New Campaign from the menu. You will be prompted to select a campaign goal as your very first task. Select one of the following: Website Traffic, Leads, Sales, or Create a campaign without guidance. ...
(图片来源:Google Ads) 当你将光标悬停在每种给定的类型上时,你将能够看到每种类型可以为你提供的帮助。如果你想让广告实现自动化,你可以选择“智能广告系列”(Smart campaign)。通过这个选项,你可以在Google Maps、Google和web上自动投放广告。 对于Google AdWords上的不同广告类型,你可以获得不同的子选项。
1. Create a Google Ads Account This account will house all of your Google campaigns and data. And it's easy to set up. Log in to your Google account in your browser. Then go to ads.google.com and click "Start now." In the pop-up window, click “Create your first campaign.” ...