2️⃣ 使用Broad Match广泛匹配关键词 —— 一招毁掉好广告 Google喜欢推荐你“加入广泛匹配关键词”,理由是:这样可以覆盖更多搜索量。 但这其实是很多广告账户的毁灭性陷阱! ✅ 正确的关键词匹配顺序应该是: 精确匹配(Exact Match)→ 短语匹配(Phrase Match)→ 广泛匹配(Broad Match) 广泛匹配问题: 很容易...
Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it ...
Note: In 2014,Google introduced “close variants.”This change allows your ads to match to keyword search strings that don’t exactly match your defined phrase. For example, Google may change the order of the words in the phrase or include a plural or synonym if it deems the search in qu...
Phrase match keywords show your ads to potential customers using an exact phrase. Or close variations of your phrase. These queries can include additional words before or after the selected phrase, too. But the meaning—or intent—must remain the same. Put your keyword in quotation marks to in...
Since it takes thousands of variations (somewhat matching a part of their search term or matching a detailed phrase), Google Ads offers ways to automate this and keep it simple. For example, match types and ad groups help you separate your messages so that they match the user's intent ...
Broad match:Excludes searches that contain the negative keyword (even if there are words before or after the keyword) Exact match:Excludes searches that match the negative keyword exactly Phrase match:Excludes searches that include the keyword in the same sequence ...
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You’ll need to choose the appropriatekeyword match typefor each negative keyword: “Broad match” means your ad won’t show if the query contains your negative keyword with the terms appearing in any order “Phrase match” means your ad won’t show if the query contains your negative keywor...
Modified broad match: Ads will be displayed on searches containing the keyword or close variations—but not synonyms—in any order. This gives you greater control over your ad impressions, allowing you to avoid generic users. Phrase match: Ads will be shown for searches containing the exact phr...
The earliest use of the phrase “search engine optimization” is still debated, although most popular claims date to the mid- to late 1990s. Nevertheless, the work of gaining search engines’ attention was already known by that time. In the unregulated landscape of SEO’s early years, Web de...