Settings for each keyword that help control how closely the keyword needs to match a person's search term in order to trigger your ad. Each keyword uses a matching option to help control which search
Google Ads offers ad placement based on keywords. It’s important to know which style of keyword match is most appropriate.Editor’s Note: Insert standard disclaimer that “Google is always changing stuff so it might be different by the time you read this article.” The success of your keywo...
Ad text & account structure— Many advertisers will break out a “money” keyword and run it on broad, phrase and exact match types – perhaps even segmenting those match types out and writing specific ads for each. The way an advertiserstructures an accountcan also have a massive impact on...
Local Inventory Ads:(仅限购物营销活动;广告商已参与本地购物计划,并在美国、英国、DE、FR、JP和AU拥有Google Merchant Center家商店;可选)允许Google Ads自动将您的本地库存信息添加到Google.com上的购物广告中。 提示:如果使用此设置,请勿在Inventory Filter设置...
谷歌关键词规划师(即Keyword Planner,官方译名是关键字规划工具)是谷歌广告优化师和SEOer都会用到的一个免费的关键词研究工具
Keep in mind that brand restrictions won’t expand keyword matching, but instead restricts broad matches to queries that contain the brands or products related to the brands you select. You’ll get access to brand restrictions when you turn on the new broad match campaign setting. Since brand...
Google Ads API Reference 该内容对您有帮助吗? bookmark_border Possible Keyword match types. Enums UNSPECIFIED Not specified. UNKNOWN Used for return value only. Represents value unknown in this version. EXACT Exact match. PHRASE Phrase match. ...
使用Google Ads 时,你可以灵活制作多个版本的文字广告,看看哪个版本效果最好。 搜索广告核心三方面: 2. YouTube广告 在YouTube 上投放外贸推广视频广告,有效网罗海外新受众。当潜在客户在 YouTube 上观看或搜索视频时,实时向他们展示视频广告,而且只有当他们表现出兴趣时,你才需要付费。 视频广告能够大规模吸引用户的...
Keywords are crucial in pay-per-click (PPC) advertising. Learn how to choose keywords for Google Ads the smart way.
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