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5. Google Local Services Ads These ads are designed for local businesses that offer services rather than products. They appear at the very top of Google search results and include a “Google Guaranteed” badge to build trust. Best for: ecommerce brands with a service element, such as installa...
“Google Maps ads provide an easy way for retailers to promote their businesses to people in the local area,” says search expertKevin Miller. “By adding a Google Maps ad, retailers can include a map of their location, as well as driving directions and contact information. You can also ad...
A Local ad is a Google Ads campaign type that helps you reach potential customers within a specific location, like a neighborhood, town, or district. Ideal for service companies or businesses that want foot traffic, you’ll only reach those audiences within a certain distance of your specified...
9. Use location targeting for local relevance For businesses like the music school that cater to a local audience,location targetingis essential. You can use location targeting in Google Ads to ensure your ads are only shown to users in your target area. This can help you avoid wasting ad ...
of organizations that in previous years would have fallen through the cracks, the types of small businesses–usually local ones, like mechanics and dry cleaners–whose owners have neither the time to learn how to use AdWords themselves nor the money to pay consultants to run campaigns for them....
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Why don't your Google Ads generate enough business? What can you do about it? This is very relevant for businesses currently using Google Ads; especially those paying management fees.
Local Services Ads (LSA) are specialized advertising solutions, meticulously crafted for local businesses and service providers, positioning them at the pinnacle of Google Search results. These ads act as a pivotal connector, linking local businesses to individuals actively searching Google for the servi...
Although Google Shopping Ads and LIAs have similarities - they may even look the same to an untrained eye - three main differences set them apart. 1. The goal of PLA Google Shopping ads is to drive online sales, making them ideal for e-commerce businesses. However, Google local shopping ...