请确保“include in conversions”的设置与您的Google Ads投放目标(campaign goals)一致。详情请咨询您的Google账户经理或参阅Google提供的说明文档。 完成上述操作后,您就能通过AppsFlyer来衡量Google Ads移动广告了。 提示 Google Ads API对接默认包含Google Ads再营销功能,因此您在完成该对接并向Google Ads发送事件后,...
1. 优化campaigns 首先,切换到New campaign->settings。 1) Networks 勾选“Include Google search partners":search parters是使用google搜索引擎的网站,这个设置可以增加广告展示的机会。 取消勾选“Include Google Display Network“:这个选项一般默认是勾选的,但是它更适用于再营销或触达潜在客户(remarketing or cust...
On the Display Network, the websites that publish your ads ultimately have control over which size ad gets featured. So if they want banner images on the sides, top, or bottom of their site, then you wouldn’t want to try to publish everything as a half-page ad. Choosing the wrong s...
Google Ads根据用户的Google语言设置或搜索查询的语言、当前页面或最近在Google Display Network上查看的页面确定用户的语言。 Location Targets:要作为目标包含或排除的特定用户地理位置。 默认情况下,会定位所有位置。 您可以在任意位置组合中包括和排除用户。 排除...
一、Google Ads 广告系列类型简介( Campaign types) 很大一部分Google Ads的用户基本只使用过Google search搜索广告进行广告投放,其实,除了搜索广告外,Google一共提供了6种不同的广告系列(Ads Campaign)供供不同商业目标使用。这些不同类型的广告系列可以和search广告形成很好的互补,拓展我们的广告渠道和广告形式,触达不...
logos with text) that covers more than 20% of the image and animated images (such as GIFs) are not allowed by Google Ads and will not be accepted. If either of these is uploaded, Google Ads will crawl and disapprove the ads, which could prevent traffic to your display campaign. ...
Campaign Status Search, Display, Video There are two aspects of campaign status, the first allows you (the advertiser) to tell Google whether or not your ads are ready to run. The second allows Google to tell you if there is anything preventing your ads from running. ...
在Google ads account中,选择campaign goal,然后将campaign type设置为Discovery,输入campaign name,选择locations和languages,选择Smart Biddingstrategy(它依靠Google强大的机器学习来为每次拍卖设置实时出价,从而帮助实现营销目标)。 您可以选择“Maximize conversions”或“Target CPA”出价策略。
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We always create multiple sets of ads, allowing for testing and comparing performance as data becomes available. Depending on the size and scale of your activity our team can create regular display ads also, which are a great tool for both brand awareness as well as driving conversions through...