(2001)makes the identifying assumption that, if advertising had a persuasive impact or was a complementary good, then it should affect the household's choice whether or not it has had some previous experience with the product or the brand. He finds that advertising only has a significant ...
Goodwill not distributed to sole shareholder: the Tax Court finds that a family trucking business did not distribute appreciated intangible assets under Sec. 311(b) Duff & Phelps and the Financial Executives Research Foundation (FERF) first published the results of their Goodwill Impairment Study in...
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company BB tests its assets for impairment and finds out that company CC’s revenue has been declining significantly. As a result, the current value of company CC’s assets has decreased from $10M to $7M, having an impairment
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