your direct competitors will be the brands telling a story as similar to yours as it gets. Study their logos to make sure you aren’t using the same “words” to tell your story. In fact, try to do the opposite of what your competitors are doing. For example, ...
the Excalibur Aventador S which was launched for the partnership with Lamborghini, the whole conception process was spent with the designer, literally sitting next to the engineer to ensure the aesthetic would not be distorted by the technical requirements. It...
They are looking for the model critic as described by David Hume: someone free of bias, with good sensitivity, and good aesthetic sense. Low involvement consumers are well served by the wines they are being sold. High involvement consumers – the people who are listening to the critics – ...