Brand guidelines are the rules and tools used to determine your brand’s elements. Find out what needs to be in yours.
While there is a positive side to this phenomenon, there is also a negative side, which can lead to serious social media crises. In light of this duality, the current article addresses the good, the bad, and the ugly uses of SM in the customer complaining process. Herein, we identify ...
The influence of social media can be positive or negative depending upon the person who uses it. It’s up to the individual’s character how they use social media. Mindless surfing will only hurt an individual in the long run. But, a person can use social media mindfully. Social media...
Pro tips: If you’ve worked hard to create great images or video for your social media posts, make sure they look good on mobile devices. Almost 3/4 of the global population uses a mobile phone, and nearly 80% of time on social media is spent on a mobile device. ...
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What do you look for in a social media network? In my view, the definition is pretty simple: You should be able to choose topics and accounts that interest you, and easily check in on them whenever you open your network. That was the original promise of so many networks: Facebook would...
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Ancient Chinese people believed that, since the dragon is holy, it is naturally connected with auspiciousness and fortune. People link the dragon with favorableness and the image of dragon has become an integral symbol of...
A campaign that uses the power of storytelling through various media platforms to share insightful and inspiring stories of women and men who are bringing positive change to the lives of women and girls in India. WANT TO LEARN MORE? Want to learn more about our measurement and evaluation or ...