In the end, Bioware wants well-organized guilds to cause these provide activities for the player base without Bioware having to invest anything, they have a sea of volunteers to lead everything from training story mode raids to flashpoint farming, class training sessions, pvp events, warzone ch...
Or by setting rules thatr are solely in one's favour (like in TTIPP).If they don't have the information (which I'm hiding from them) then it's their fault, not mine. "If he cheats you once, shame on him. If he cheats you twice, shame on you." as the american pr...