In this section, we’re taking you through a step-by-step process of building a go-to-market strategy for startups. To illustrate the process, we’ll be using screenshots from our GTM strategy template you can also download – for free! – and implement yourself. ...
A channel strategy is a good go-to-market strategy for startups. It decides where and how you’ll reach your customers and encourage them to purchase. The channel strategy includes your SaaS marketing and sales functions, leveraging: Online channels - Google ads, blogs, social media, user-...
This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is a Go-to-Market Strategy? Go-to-Market Strategy Purpose Who needs a go-to-market strategy? Go-to-Market Strategy Benefits Go-to-Market Strategy Framework How to Build a Go...
The GTM strategy, first and foremost, needs to address whether or not there is a need for your product — most startups fail because they realize too late that there isno room for their offeringin the market. Any time your team launches a new product or launches an existing product into...
Download Go-To-Market Plan for Startups Template Word|PDF|Smartsheet Go-To-Market Strategy Example Reference the simple GTM sample marketing plan below to create your own example marketing plan for a hypothetical company. While this example doesn’t provide actual design elements or graphs, it br...
An expert-provided inbound go-to-market strategy example A product-led go-to-market strategy example An expert-provided account-based marketing GTM strategy example Free GTM plan templates and examplesIn this article Go-to-Market Strategy Examples Go-to-Market Plan Examples Use Smartsheet to ...
Aligning content, ABM, and omnichannel metrics with KPIs offers data-driven insights for making strategic changes that will help ensure maximum market impact.Example of a GTM Strategy: “NexaShield Dashboard” Product Introduction NexaPoint Tech (our fictional company) is proud to introduce “Nexa...
First we definewhat“go to market” really means. Then we share our tactical approach onhowto build a go-to-market strategy for startups, mature software companies, and everyone in between. Finally, we explainwhyyou need a GTM strategy andwhereto use it. ...
Learn how executing on the right go-to-market strategy can transform a promising product used by many into a mission-critical platform used by millions.
Elements of a go-to-market strategy + example applications All GTM strategies are based on the three Cs: Customers Company Competition These Cs inform every decision you make while developing your GTM strategy. You can break down each C by who, what, when, where, and why for a more detail...