A go-to-market strategy allows you to bring a new product to market with proper preparation and forecasting in place. Learn how to use a GTM strategy.
Think of marketing plans as long-term, wide-ranging strategies that apply to many different marketing objectives. What is a go-to-market strategy template? Between coordinating cross-team work and keeping up with status updates, it’s easy to get overwhelmed (and even forget a task or two)...
Can I work with others while using a GTM strategy template? Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy...
Your business wants to sell more existing products/services at your primary market. You already know your consumer base/market well enough, so the risks are low. At this point, you will need to prepare a new marketing strategy and marketing plan to reach more customers. Expansion Y...
This canvas provides space to define and clarify key definitions and opportunities. It's made up of three core parts, with relevant elements in each section: Business Model Overview, Go-to-Market Strategy, and Customer Journey stages across your marketing funnel. ...
A go-to-market strategy is a step-by-step plan for launching a new product. Learn how to build your own GTM strategy with this guide.
Differences between a go-to-market strategy and a marketing strategy or marketing plan Examples of go-to-market strategies for inspiration How to build your own go-to-market strategy What’s more, we’ve created atemplate that you can downloadand use to save you both time and money. ...
Every company looking to attract users or customers needs a go-to-market strategy. Explore how to create yours and what good looks like.
Before you set your price, consider how much your customers have to spend on your product. It influences people’s perception of what you offer and how much they’re willing to pay for it, so it should impact both price and marketing strategy. ...
Here’s a global go-to-market strategy framework with general appeal across a range of sectors – including examples.