Go-to-Market Strategy Identification and prioritization of growth opportunities necessitates delineating the Go-to-Market Strategy of the combined entity. This phase assists in achieving the newly-formed company’s stated growth targets, business continuity objectives, and proficient utilization of unified...
A new survey takes stock of apparel companies’ go-to-market processes. The findings have implications for product design, development, and delivery.
McKinsey’s research shows that up to 30 percent of sales activities can be automated. Automation can be applied across sales processes. Analytics embedded into lead-generation, for example, can identify leads with the best conversion potential. Chatbots re...
Founded in 2003, the Charles Aris Strategy & Go-to-Market Practice has developed deep expertise in the world of strategy and go-to-market recruiting and has global connections with candidates who are highly pedigreed, often with top-tier MBAs and academy training from firms like McKinsey & Comp...
Download ourFREE Strategy & Transformation Framework Templates Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more....
InMcKinsey on Strategy to Beat the Odds, partners from McKinsey channel the latest insights in behavioral economics to demystify the social side of strategy。 A strategy can be sound on paper, having the right models and theories supporting it, but if there is a disconnect between leadership and...
Additionally, the latest consumer report fromMcKinsey & Cohighlights that Chinese consumers prefer local products. It's important to work with domestic manufacturers and provide top-notch customer service. To connect with consumers, conduct market research, track social trends, and consider partnering wi...
Alan also emphasized that a successful program requires a strong data strategy, stressing the importance of clear naming conventions as an example of how to improve. Implementing such a strategy isn’t easy but despite the related challenges, many hoteliers agree that the loyalty and insights gaine...
The real competition for marketplace dominance is currently between Flipkart and Amazon. To date, Flipkart has raised close to $7.5B of equity investments and has not backed down in the face of increased competition from Amazon. Alibaba, on the other hand, is pursuing a strategy in India more...
First, going global today means adopting aglobal mindset. Before you can address an international audience, you need to adjust your strategy accordingly. How will you approach marketing and communication in your new target market? Are you aware of all the local language and cultural differences at...