For brands that send many thousands of emails every day, Gmail and Yahoo are requiring that they authenticate their sender IP addresses and domains using SPF and DKIM, as well as DMARC with at least ap=nonepolicy, which tells inbox providers to deliver email even if they fail SPF and DKIM ...
DMARC Adoption: A Deep Dive into the Current State of Email Authentication Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record By: Rafael Viana (Sr. Email Strategist) Share Data Quality January 23, 2025 Agentforce...
“BIMI promotes another layer of security to Gmail by requiring strong authentication and verification of logos before they’re displayed in the Gmail avatar slot. Strong authentication increases confidence in the source of emails and provides recipients with a more immersive experience. Further, this ...
DMARC Adoption: A Deep Dive into the Current State of Email Authentication Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record By: Rafael Viana (Sr. Email Strategist) Share Prev...
and only a brand can procure a VMC for their image. VMCs for BIMI are optional at Verizon Media Group domains (Yahoo.com, Aol.com, and Verizon.net), but are required in Gmail’s BIMI pilot. Requiring a VMC for BIMI enhances brand confidence among users and in ...
They moved the authentication ratchet one more click by requiring both SPF and DKIM alignment as well as strict DMARC policies. I expect that we’re going to see multiple published papers on the results of this, at least I hope we do. I also expect that the true impact of “let the us...
This might seem like a complicated and tedious process, especially for those who have yet to adopt DMARC. However, the benefits received are worth your investment. As strong proponents of BIMI (have we mentioned that yet?), Validity is here to help. We have lots of resources to help you ...
Okay, so now you are running to sign up? Great! What’s expected and what will you get? Gmail, has outlined what is required to get set up in thePostmaster system. It’s actually pretty simple. You need to add and verify your authenticated domain. You will then need to prove you ow...
First off, not all Gmail users are seeing their Promotions tab split into “Top Promotions” and “Other Promotions.” In fact, even for those that have a split Promotions tab have reported seeing Gmail test the name of “Top Promotions”, with “Top Picks” or “Top Deals” instead. It...