On Group Report Research Project carried out in a local business Each . choose only one group of specific functions within an international business from the following: Global Production Outsourcing and Logistics; Global Marketing, and Global R & D Human resources, management, and Financial Mana ...
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The R & D,Manu-facturing,and Marketing Competencies and the Firm‘s Global Competitive Position. Zou,Shaoming,Myers,Matthew B. Journal of Global Marketing . 1999Zou,Shaoming,Myers,Matthew B.The R & D,Manu-facturing,and Marketing Competencies and the Firm‘s Global Competitive Position.Journal ...
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1.3 Comparison of the global marketing and management style of SMEs and LSEs The reason underlying this Convergence' is that many large mukinationals (such as IBM, Philips, GM and ABB) have begun downsizing operations, so in reality many LSEs act like a confederation of small, autonomous, en...
International marketing research: A global project management perspective Young, R. B. & Javalgi, R. G. (2007), International marketing research: a global project management perspective, Business Horizons, 50, 113-122... RB Young,RG Javalgi - 《Business Horizons》 被引量: 51发表: 2007年 ...
International Marketing ReviewJohanson, J. K., 2003, Global Marketing: Foreign Entry Local Marketing and Global Management. Boston: McGraw-Hill Irwin.Johansson JK. Global marketing: foreign entry, local marketing, and global management. New York: McGraw-Hill; 2003....
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