2023 Global Marketing Trends From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty...
GfK奥地利高级营销顾问Zuzana Kienast评论道:“2021年奥地利春季封城带来的影响已经得到了较大程度的缓解。” 2021 W30 Global Market Trends Europe Europe: Omnichannel FMCG retailers grow quickly A GfK study on retail in Europe has found FMCG sales up 5.5 percent on average in 2020. Non-food retail sa...
Sector M&A trends invert Typically, there are some sector bright spots in any M&A downturn. But the current market hasn’t spared any sector from the decline in deals activity. Even sectors most affected by global megatrends—such as technology and energy—went underwater as M&A deal volume tre...
Global M&A industry trends: 2024 mid-year outlook The M&A show must go on. Save the date! M&A activity will bounce back—it’s just a matter of when, and how dealmakers can prepare. Voice of the Consumer Survey 2024: Shrinking the consumer trust deficit ...
2021 W13 Global Market Trends 01 Europe Austria: Fewer and fewer people buy bottled water According to GfK figures, 70 percent of Austrian households have bought bottled water at least once in 2020, down from 81 percent five years ago. The total number of bottled water purchases fell by 7.6...
Typically, there are some sector bright spots in any M&A downturn. But the current market hasn’t spared any sector from the decline in deals activity. Even sectors most affected by global megatrends—such as technology and energy—went underwater as M&A deal volume trends inverted across all ...
This is a transformative time in advertising. The industry is fundamentally — and rapidly — changing, and advertisers have more information to juggle than ever before. DoubleVerify’sGlobal Insights: 2024 Trends Reportexamines the data behind the biggest shifts in advertising while considering the im...
2021 W29 Global Market Trends 01 Europe Italy: Lidl's marathon "Lebensmittel Zeitung" gives an overview of Lidl's business operations in Italy, where it is experiencing strong growth. "We grew faster than the market in 2020 and our market share has increased," says Massimiliano Silvestri, Lidl...
Expert Simon Moriarty, Director of Trends EMEA, explores Consumer Trends with a focus on Ireland to uncover the trends shaping consumer behaviour and the landscape in 2024 and beyond. In this live in-person event, Simon will call out the five key trends
Airbus’ GMF offers a forward-looking view of the air transport sector’s evolution, accounting for factors like demographics, economic growth and more.