pp. 7-15 Authors: Vimla Puri and Shailesh Mathur A Study on the Effects of Social Marketing Policy in the Society pp. 17-22 Authors: Khushboo Sharma and Manpreet SinghMicrofinance: A Marketing Perspective pp. 23-30 Authors: Prof. Faye Xavier Colaco and Prof. Andrea AlmeidaExporting...
The purpose of this thesis is to investigate the significance of strategic marketing to Enterprise performance of the Nigerian oil and gas industry. The specific objective of the study include showing how the strategy of marketing mix (product, price, place and promotion) influence or affect the ...
Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be ...
marketing strategiesinternational businessmarketersThe article reviews the book "Global Marketing Management: Changes, New Challenges and Strategies," 2nd ed., by Kiefer Lee and Steve Carter.doi:10.1080/08911760903442788SpillanJohn E.Journal of Global Marketing...
Prof. Dr. WANG Xuehua is an Associate Professor in the School of Economics and Management at Tongji University. She received her Ph.D. degree from City University of Hong Kong in the year of 2007. Her research area is consumer behavior. Dr...
The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. This truly inter...
journal of global scholars of marketing science bridging asia and the world consumer engagement in village eco-tourism: a case of the cleanest village in a... This study examines the unique role of local community鈥揷onsumer/customer engagement in influencing consumer/customer satisfaction (reflected...
D Luna,LA Peracchio,MDD Juan - 《Journal of the Academy of Marketing Science》 被引量: 485发表: 2002年 A Reexamination of the Consumption Function Using Frequency Domain Regressors This paper reexamines the permanent income hypothesis (PIH) in the frequency domain. Using a simple model, we ...
practitioners. The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals of all types, educators, and students. The Journal of Global Marketing welcomes submissions of high-quality managerially-relevant articles that range from ...
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that...