A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family.
As of 2024, the average daily social media usage of internet users worldwide amounted to over 143 minutes per day.
When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected...
17.As of 2024, people spend anaverage of 143 minutes dailyon social media. From 2012 to 2018, daily usage grew from 90 to 142 minutes. It held steady at 145 minutes from 2019 to 2021, rose to 147 minutes in 2022, and reached 151 minutes in 2023 before decreasing slightly this year. ...
social media use continues to grow as well, with platforms adding more thana quarter of a billionnew unique user identities since this time last year. The global user total reached5.07 billionby the start of April 2024, with this figure5.4 percenthigher than the total we saw in April 2023....
SocialInsider Statista PPRO Content authenticity All of this analysis was written bya human, without the use of generative AI. We may use AI to help structure data and identify patterns, but we still rely entirely on human expertise to make sense of trends and implications. ...
Statista data.ai Similarweb Semrush GSMA Intelligence Ookla Skai Locowise SocialInsider ⚠️ Important advisory Just before we explore this quarter’s data, note that we continue to see incongruous trends in the data published in the ad tools of various social platforms. We’ll explore some ...
According to Statista, Asia remains the main driver of the global B2B e-commerce market, with China's market valued at USD 3.72 trillion. Overall, the global B2B is projected to reach USD 26.59 trillion by 2030 at a CAGR of 18% between 2023 and 2030. Importance of cybersecurity measures ...
Available online: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users (accessed on 6 October 2019). Malthouse, E.C.; Haenlein, M.; Skiera, B.; Wege, E.; Zhang, M. Managing customer relationships in the social media era: Introducing the social CRM house....
Active user identities increased by 1.6 percent over the past three months, with an additional 76 million active users pushing the global total up to 4.95 billion by the start of October 2023. For perspective, that means social media adoption has grown at an average rate of 9.6 users per sec...