1 全球商业和跨国企业 Global Business and Multinational Enterprise 2 跨文化管理 Cross-Cultural Management 3 全球商业战略与管理 Global Business Strategy and Management 4 亚太商业与管理 Asia-Pacific Business and Management 5 全球背景下的谈判 Negotiating in Global Context 6 国际人力资源管理 International Hum...
In this context, businesses play a central role as the main actors, while the government’s responsibility lies in building platforms, establishing mechanisms, and providing policy guidance. China’s key role in BRI cooperation stems from its economic size, market scale, experience in infrastructure ...
Alliance-Based Global Strategy Kazuyuki Motohashi Pages 107-119Open Access Download chapter PDF Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity Kazuyuki Motohashi Pages 121-135Open Access Download chapter PDF Marketing Theory in Global Business Context Kazuyuki Motohashi ...
For the empirical part of our study, we adopt an experimental design, specifically focusing on strategic behavior in the context of Bertrand price competition, which is a particular and, in business practice, a relevant instance of a Prisoner’s dilemma. The Prisoner’s dilemma mirrors strategic ...
Apply the international market selection tool/framework to an international/global context Develop international STP strategies in real business cases produce an global/international strategic marketing plan MSPM项目Global Marketing Strategy 01小组模拟讨论 ...
Some of these data and information are essential to make competition and strategy related decisions and if they are not available on a timely basis, it undermines competitive abilities and long term survival. Therefore, in the global environment, collaboration over data and information sharing among...
aIn the context of global business environment change, management accountants must identify advanced techinques to support increasing change and help transform their firm. Three different ways of new and powerful management accounting techniques: activity based costing (ABC), balanced scorecard (BSC) and...
In developing appropriate global strategies, managers need to take the benefits and drawbacks of globalization into account. A global strategy must be in the context of events around the globe, as well as those at home. International strategy is the continuous and comprehensive management technique ...
In Chap. 5, we discussed the systems integration business in the context of infrastructure exports. For example, providing rail transportation services for people and freight requires the knowledge of signal systems, railcar management, and other operational factors, in addition to hardware infrastructure...
CHAPTER 1 Global marketing in the firm 1.1 Introduction to globalization After two years (2008—10) in economic crisis mode, business executives are again looking to the future. As they are re-engaging in global marketing strategy thinking, many executives are wondering if the turmoil was merely...