2023 By: Interbrand Interbrands' annual ranking of the World's Most Valuable Brands. The three key indicators that determine the brand value are: the financial perfomance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand. ...
With growth of 20 per cent in 2023, the brand value of Porsche has improved significantly in comparison to the previous year. This is the result of the study “Best Global Brands 2023”, with which international consulting company Interbrand confirmed th
Interbrand presents the Top100 Best Global Brands ranking. Uncover their secrets to brand value, brand strength, brand leadership, and growth
Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the world’s top 100 brands are in a state of stagnation. The rate of growth in the overall brand value of the table slowed sharply after last year’s significant increase – rising 5.7% this year compared to ...
16 brands grew in value with Indian telecom provider, Airtel (No.76; +24%) the fastest riser in the global ranking Two Chinese brands join the Global Top 100: Shein (No.70; $24bn) and Nongfu Spring (No.81; $22bn) Nine brands returned to the brand ranking, including Pepsi (No.91...
16 brands grew in value with Indian telecom provider, Airtel (No.76; +24%) the fastest riser in the global ranking Two Chinese brands join the Global Top 100: Shein (No.70; $24bn) and Nongfu Spring (No.81; $22bn) Nine brands returned ...
The sector also has largest number of brands in the Brand Finance Global 500 2023 ranking, increasing from 64 last year to 72 in 2023. “After the Covid-19 pandemic, the banking sector went through a digital transformation to serve its customers, businesses, and governments. “Banking brands...
Brand Finance research finds very large increases in brand value amongst sectoral leaders such as Microsoft and NVIDIA. Microsoft's brand value rose by 78% to USD340.4 billion, jumping two spots in the ranking to 2nd. NVIDIA, a key supplier of chips in the AI space, achieved a brand value...
Brand Finance, a British brand evaluation agency, has released the 2023 "Global Oil & Gas Top 50 by Brand Value" ranking (Oil & Gas 50 2023). Shell, Saudi Aramco and PetroChina ranked the top three. Brand value is understood as the net economic gain that the brand owner receives by lic...
* Brand Power is the metric used to determine the Top 50 ranking. Details can be found in the research methodology section. ** WARC Spotlight series on DTC disruptors in China, 2021 Researchmethodology To measure consumer perception of Chinese brands outside of China, Google and Kantar created...