Giordano brand was founded in Hong Kong in 1983 and set up a clothing retail chain store. During this period, Giordano adopted the "value for money" policy of small profits and high sales and committed to improving customer service quality. Based on these two long-term policies and through t...
Today, Giordano has stores all over China, and the company plans to focus on high-end clothing. William Yue, director of investor relations, said, "Giordano will gradually focus on the high-end market, so we will not get entangled in the low-end market competition."...
Giordano is always thinking that there should always be something else besides clothing. It should be a bit of a text, a little poetic and a little bit of communication. So what Giordano is pursuing is not simply clothing. It is seeking the real connotation of clothing culture -- spreading ...
The International Expansion Strategies for Giordano: A Case Study from Chinese Clothing IndustryGiordano opened its first retail store in Hong Kong in 1981 and started to expand to Taiwan with the entry mode of joint venture. In 1985, it expanded to Singapore. China, Hong Kong, Singapore, and...
BA (Hons) Scheme in Fashion and Textiles, Institute of Textiles and Clothing, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Chui Ming Heung Contributions FZ developed the manuscript from the introduction to the discussion. Dr. SL advised and helped conceptualizing whole manuscript....
Women’s Clothing:Giordano offers a range of clothing items, including t-shirts, blouses, dresses, skirts, pants, and outerwear. Kids’ Clothing:They often have a selection of children’s clothing, including t-shirts, jeans, dresses, and more. ...
Hong Kong's apparel brand is no longer brilliant. Giordano's performance began to decline as early as a few years ago. By the end of September, Giordano's total sales in the third quarter decreased by 3% compared with the same period last year, while the
Over the past one or two years, a number of strong clothing enterprises have been listed, and there are a few enterprises that are actively preparing for listing. As a well performing casual wear enterprise, it has listed and raised 1 billion 400 million yuan, of which 85% is mainly used...
However, in recent years, the global apparel retailing industry has been hit hard. With the change of Chinese consumer habits and the aging problem of traditional apparel retailers, the lack of individuality and lack of publicity has made it increasingly difficult for clothing brands to get recogni...
Founded in 1980, Giordano was founded by Hongkong businessman Li Zhiying, specializing in the retail of low-grade casual wear, and was listed in Hongkong in June 1991. Giordano provides 20-35 year old consumers with a natural and casual clothing concept and basic and fashion products. After ...