This suggests a relatively modest impact on the overall economic growth of the region from Ghana’s economy. However there is a more positive outlook for Sub-Saharan Africa as a whole. Economic growth in the region is expected to accelerate to 3.4% in 2024, with further improvement to an av...
(e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current...
“Micro and small enterprises are the bedrock of Ghana’s economy,” Nathalie Akon Gabala, Mastercard Foundation’s Regional Head for Western, Central and Northern Africa, said. “Accelerating access to markets through digitization and e-commerce platforms provides MSEs the opp...
Underlying macroeconomic factors:The growth of the Download Games market in Ghana can be attributed to several underlying macroeconomic factors. Firstly, the increasing affordability of smartphones has made them more accessible to a larger portion of the population. This has led to a higher adoption ...
To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular,...
To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular,...
Underlying macroeconomic factors:Ghana's economy has been experiencing steady growth in recent years, with an expanding middle class and increasing disposable income. This has created a larger consumer base with more purchasing power, driving demand for products and services. Advertisers are capitalizing...
Underlying macroeconomic factors: Ghana has experienced strong economic growth in recent years, which has contributed to the development of the Traditional Radio Advertising market. As the economy expands, businesses have more resources to invest in advertising and marketing. Additionally, the increased ...
charges, difficulty in soliciting funds to build and maintain PPP projects, additional construction budgeted costs, bloated operation and maintenance expenditure, low revenue from the project, poor investment returns to financiers and high market risks that emanate from unfavourable macroeconomic conditions....