GfK operates as an artificial intelligence (AI) powered intelligence platform and consulting service for the consumer products industry, globally. It offers market research, business consulting, and prescriptive data analytics. The company was founded in 1934 and is based in Nuremberg, Germany. On Jul...
GfK’s inhouse census tracking system, SENSIC, enables the monitoring of web traffic. We deliver measurement across a wide range of online properties.
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之后,Nielsen Global Connect在2021年被Advent International收购,并更名为尼尔森IQ(NielsenIQ),缩写为NIQ。📈尼尔森IQ的业务涵盖了FMCG行业的市场调研,而GFK(捷孚凯)则是一家总部位于德国的全球市场调研公司。2023年7月11日,尼尔森IQ与GFK SE宣布完成战略合并,成立新的消费者研究公司。值得注意的是,这次合并是NIQ和GF...
For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide...
consumer and shopper insights, and marketing and media optimization. NielsenIQ primarily serves sectors like retail, manufacturing, health and wellness, and e-commerce, among others. NielsenIQ was formerly known as Nielsen Global Connect. It was founded in 1923 and is based in Chicago, Illinois. ...
gfk是捷孚凯市场咨询(中国)有限公司旗下品牌。For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and in...
Delivering panel-standard measurement quality for digital channels The use of online panels to derive deep and high-quality information about website audiences is standard practice. Panels provideinsight into the cross-use of measured digital propertiesand cross-device usage for reach and frequency figur...
公司简介 For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions ...
Users can combine items within a category and create custom targets, create a trend report to analyze the past three years of consumer activity, and save and recall reports in their own personalized account.doi:info:doi/10.5260/chara.18.2.37CalvertBeaCharleston Advisor...