User-generated content (UGC) refers to brand-related content that is created by customers and brand advocates, as opposed to an employee or official representative of that brand.UGC comes in many forms — a fan’s Instagram post about a new product, a customer’s unboxing video on TikTok, ...
While the best UGC is often organic, you can also incentivize it through free gifts, contests, affiliate commission, or direct payment. You might know this as influencer marketing: paying a creator with an engaged audience to create and promote content around your brand to their fans. But to...
“The past two years have been incredible,” Sheppard said. “It is deeply satisfying to see the firm’s focus on founders, team building, and fund operations really paying off. Our performance to date speaks for itself and we are only getting started in our second Fund. As ...
Example: A skincare brand could run a #GlowWithUs campaign, inviting customers to share before-and-after photos using their products. Each post could include a link to the product page. OptinMonster Pro Tip: Include UGC in your popups and other onsite campaigns. Use your testimonials and cus...