Given how much shoppers rely on reviews, you’d think they would put more value on writing their own, but on average, they don’t. 92% of consumers read online reviews, but only 6% write them. You can do several things to make it easier for customers to leave reviews and encourage th...
Note: You can’t ask your customers to write a review for you on Yelp. This includes surveys, promotions, and incentives. Yelp does provide complimentary signage you can display at your location to gently nudge people to write reviews. We’ll discuss how you can encourage Yelp reviews without...
Many third-party sites provide reviews and insight to future customers. Yelp is one of the big ones. In fact, many people still go directly to Yelp to do a quick service business comparison. So make sure your name looks good on Yelp, and on any review sites relevant to your industry. ...
In today’s digital world, people turn to online reviews when they need advice on purchasing decisions. By focusing your marketing efforts on acquiring more of the right reviews, you can grow your business without funneling more money toward expenses like paid ads. The big question is, how do...
Since more and more people shop from their mobile devices, making it easy to write reviews on smartphones is another way to increase your chances of getting more reviews. But make sure the review you want customers to write lines up with what’s realistic for thumb-based typing. Using a ...
Pro tip: Avoid spamming your email subscribers with too much content, and always give them an easy option to unsubscribe. 10. Try your hand at paid advertising Approaching paid advertising as a small business owner requires strategic planning, careful budgeting, and continuous monitoring to maximize...
Analyse your competitor traffic stats (find out if your competitors are getting traffic from search, social, referral or paid so you can also think about using those traffic sources) Find their Organic Search Positions (Semrush helps you with that!) ...
Yelp Known mostly for online reviews,Yelpallows you to add information about your business including hours, location and even menus. It’s become a popular place for consumers to find information about local businesses. YP.com The online hub of the Yellow Pages,YP.comlets you add your business...
Fresh and frequently received reviews on your Google Business Profile, website, and other third-party review sites such as Yelp are essential factors for improving local SEO. Persuade shoppers to visit your retail store. 88% of consumers say reviews persuade them to discover local businesses. ...
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to thr