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The article reports that Tesco Stores has named James Condon, former head of global marketing for the George fashion line at Wal-Mart's Asda Group, as head of brand communications and trade planning. Condon succeeds Ian Crook, who became Tesco's market director last year when Simon Unwins ...
Focuses on a George eyewear range launched by Asda Opticians and eyewear distributor Inspecs in Great Britain in 2004. Number of George Eyewear styles; Prices; Cost of a glazed eyeglass.BennettChrisEBSCO_AspOptician
The changes include the rebranding of its packaging, merchandising and in-store presence. It also created a George Baby Shop in-store concession which is being tested in Asda Living non-food stores. The branding initiative was created by Gratterpalm.BokaleJemima...
Asda launches George-brand eyewear line.Reports that ASDA Group PLC will launch its own eyewear collection under the George brand in 2004. Distribution of the line in the firm's chain of in-store opticians; Details of the 72-piece collection.EBSCO_bspMarketing Week (01419285)...
George has created a fashion environment to compete with stores such as New Look, Miss Selfridges and Topshop. Clothing lines are separated into clear category groupings carrying vast ranges.HyllAccountPeggyAccountEBSCO_bspMarketing
Asda is to reposition its George clothing line as a low-price, high-style fashion brand in a further move away from the supermarket's discounting image. To promote its refocus on fashion values, George has revamped its mini-shopping catalogue, while a television campaign, to break at the ...
Asda takes on 2,000 extra staff for George.Reports the employment opportunities at the George department from Asda.EBSCO_bspIn Store Marketing
Asda adds baby products range to George label.Reports on Great Britain-based retailer Asda's plan to launch its George Baby Shop baby products store brand as of July 6, 2000.EBSCO_bspMarketing (00253650)
Wal-Mart/Asda Unveigls George Collection.Reports on the launching of the apparel business George Collection by department store chain Wal-Mart Stores Inc. Sales of the George line in 2002; Description of the designs included in the collection; Logo of the brand....