The changes include the rebranding of its packaging, merchandising and in-store presence. It also created a George Baby Shop in-store concession which is being tested in Asda Living non-food stores. The branding initiative was created by Gratterpalm.BokaleJemimaMarketing (00253650)...
The article reports on the overhaul of Asda's George Baby clothing brand in Great Britain. The move is aimed in making the product more appealing to first-time mothers and those with newborn babies. The changes include the rebranding of its packaging, merchandising and in-store presence. It ...
Asda adds baby products range to George label.Reports on Great Britain-based retailer Asda's plan to launch its George Baby Shop baby products store brand as of July 6, 2000.EBSCO_bspMarketing (00253650)
THERE was an unexpected kind of magic in the air at Asda in Seacombe yesterday.Daily Post (Liverpool, England)