The global gambles of General Motors.Examines the global strategy of General Motors (GM). GM's bid for troubled South Korean car maker Daewoo; GM's connection with Fiat Auto; Consolidation of automobile industry; Comments from GM chief executive Rick Wagoner regarding GM's network of alliances....
The C case broadens the focus from Mexico to the world business community, asking students to explore the implications of GM's global strategies for both foreign and U.S. workers. See also the A (UVA-E-0135) and B (UVA-E-0136) cases.Patricia H. Werhane...
New General Motors Jos Sharp, internal communications manager, explains how global car manufacturer, General Motors, has developed an award-winning employee motivation program. JLB Jr 被引量: 1发表: 1987年 加载更多来源期刊 Auto Tech Review 研究点推荐 Brand Values General Motors Design Strategy 0...
About Us: General Motors China's goal is to deliver world-class customer experiences at every touchpoint and do so on a foundation of trust and transparency.
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise th...
As part of the new strategy, General Motors announced the opening of new innovation centers of its own in Austin (Texas) and Warren (Michigan). In the near future, the company plans to announce the creation of two more centers, General Motors said in a statement. In September 2012, it...
General Motors is committed to leading the way toward a future of zero crashes, zero emissions, and zero congestion. Learn about GM and our vision for tomorrow.
IT Client Prospector provides intelligence on General Motors Co’s likely spend across technology areas enabling you to understand the digital strategy. Products and Services ProductsServicesBrands Cars Automotive Financing Services Buick Trucks Subscriptions Chevrolet Crossovers Leasing Services GMC XYZ XYZ ...
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance v...
General Motors focuses on developing highly efficient, advanced and high quality products. The pricing strategy in the marketing mix of GM is basically based on quality, type of vehicle, geography being served and competitor pricing. Prices of vehicles varies depending on the choice of brand and ...